Why We Make Clothes That Don’t Belong in a Landfill

At Whistle & Flute, we believe that the best clothes for your kids are the ones they can live in, grow in, and pass on, not throw away. That’s why everything we make is designed to be worn again and again (and again).

From the start, we’ve been committed to making clothes that are good for your kids  and good for the planet. We use organic cotton, safe dyes, and sustainable manufacturing practices because we care deeply about what touches your child’s skin and what ends up in our landfills.

The Fast Fashion Problem (and What We’re Doing About It)

Every year, millions of tons of clothing end up in landfills. Many of those pieces were only worn a few times, especially kids clothes, which are often made cheaply with the idea that kids will outgrow it fast. But we don’t think kids’ clothing should be disposable.

We make our pieces with durability and comfort in mind, so they can be loved, handed down, and lived in. Our customers tell us all the time how Whistle & Flute pieces get passed down to siblings, cousins, friends and still look and feel amazing.

When clothes are made to last, they stay out of landfills. It’s that simple.

Designed for Everyone

We’re also proud to make gender-neutral clothing that doesn’t box kids into categories. Our styles are bold, eye-catching, and fun and they're for everyone. That means every piece is easier to share, easier to love longer, and easier to reuse.

When you buy less and wear it longer, everyone wins, including the planet.

Our Promise

We’re a small family-run brand from Canada with a big goal: to create clothing that makes kids feel great, lasts through all the adventures, and does better by the Earth. That’s the kind of future we want for our kids.

Thanks for supporting slow fashion, sustainable kidswear, and a brand that believes in doing things differently.

-Miranda